Mads Vendelbo shares insights on SEO, CRO, and staying focused in digital marketing at Republikken’s breakfast.
At today’s Republikken Community Breakfast, we had the pleasure of hosting Mads Vendelbo from Passim, who delved into the intricacies of digital marketing. With a background rooted in Aalborg and a career that spans from Germany to Dubai, Mads shared his insights on optimizing websites to maximize organic traffic and improve user conversion rates.
Understanding SEO and CRO
Mads began by demystifying some of the industry’s key terms: SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization). As Mads explained, SEO is about tailoring your website to align with Google’s algorithms, ensuring that it garners more organic traffic. Meanwhile, CRO focuses on enhancing the user experience, ensuring that when users land on your site, they know exactly what to do and can easily navigate towards a conversion, be it a purchase, a form submission, or a phone call.
Mads Vendelbo answers: Is SEO Still Relevant?
One of the most engaging parts of Mads’ talk was when he tackled the question, “Is SEO a dead business?” With the rise of AI and platforms like OpenAI, some might think SEO is becoming obsolete. However, Mads reassured us that SEO is very much alive, constantly evolving with Google’s 360-plus updates per year. The key, he noted, is understanding the broader topic of your industry and creating content that thoroughly covers all aspects of it.
From Freelance to Structured Growth
Mads also shared his personal journey from working in-house for major startups in Germany to going freelance. His story is a testament to the value of understanding and refining processes. Now, as a freelancer, he focuses on helping smaller companies, particularly in the treatment and clinic sectors, scale their online presence. His approach is systematic, productizing his services to provide consistent, high-quality results.
Staying Focused Amid Distractions
When asked how he manages to stay focused and avoid the temptation of broadening his services too much, Mads emphasized the importance of sticking to what you know best. Instead of trying to do everything, he partners with experts in other fields like Facebook marketing, allowing him to maintain his focus on SEO and CRO.
Mads left us with a thoughtful reflection on the balance between growth and sustainability in business. He highlighted the importance of being authentic to your brand and targeting the right customers, rather than trying to sell to everyone.
Connect with Mads Vendelbo
For those interested in exploring their online opportunities, Mads is open to providing insights and feedback. You can often find him around the coffee machine at Republikken, ready to discuss how you can enhance your digital presence