Dennis isn’t here to dream about the future. He’s here to build it—faster, smarter, and with a big smile.
At this week’s Community Breakfast, Dennis shared his journey from working at agencies for top brands in the 2000s, through Falcon, io’s massive growth to success, to his newest adventure: Propane. His mission? To finally solve the age-old puzzle every company struggles with: what do customers truly want?
AI That Listens—and Learns
Propane’s first product is already making waves. It’s an AI-powered agent that can run user interviews automatically. Instead of spending hundreds of euros per interview, companies can now get rich, adaptive insights for less than a dollar. And unlike old-school surveys, this agent digs deeper, asking follow-up questions and uncovering the real reasons behind customer choices.
The vision doesn’t stop there. Propane aims to become the go-to system for understanding customers—reacting instantly when someone mentions price, service, or features. Imagine an AI that not only listens, but also helps businesses respond in real time. That’s the kind of acceleration Dennis wants to bring.
Humans Still at the Heart
For Dennis, AI isn’t about replacing people—it’s about freeing them to do what they do best. By letting technology handle repetitive interviews, researchers, product and GTM teams can focus on creativity, strategy, and building products people genuinely love. It’s about shifting energy from routine to inspiration.ly love. It’s about shifting energy from routine to inspiration.
Looking Ahead
There are now five men on the team and plenty of momentum. Propane is growing quickly. Propane is looking for a brilliant engineer, thoughtful feedback, and open conversations. And if you catch him in the halls of Republikken, don’t be surprised if he drops both wisdom and a great story.
Because whether it’s shoes, startups, or AI, Dennis is driven by one thing: building solutions that make the future brighter for everyone.